Who I am
I’m a mobile engineer with over 10 years of experience building Android and iOS apps. I’ve worked in early-stage startups and on large distributed teams, and I’ve seen how mobile systems evolve as products grow.
A big part of my work is thinking beyond the feature in front of me. I care about architecture, performance, and how decisions made today will hold up a year or two from now. I’ve spent enough time working in long-lived codebases to know that shortcuts eventually surface. I’ve led mobile development efforts, mentored engineers, and worked closely with product to make technical decisions that support the direction of the business, not just the next sprint.
Recently, I’ve been exploring cross-platform approaches like Kotlin Multiplatform, React Native, and Flutter. Not as replacements for native development, but as tools that can make sense in the right context. I focus on building mobile systems that are clear, stable, and maintainable. The kind teams can build on without constantly rewriting.
10+
YEARS OF IMPACT
Working across startups and distributed teams, in commerce, fintech, payments, and consumer mobile products.
15+
APPS LAUNCHED
Delivered across Android and iOS, from early MVPs to production apps used by millions of users.
Professional Experience
Mobile Engineering Consultant
2024 — Present
– Work with founders and early teams to define mobile architecture and execution strategy from the ground up.
– Help teams avoid costly rewrites by designing systems that can scale beyond the initial MVP phase.
– Lead end-to-end mobile delivery, turning early ideas into production-ready applications with clear technical direction and sustainable foundations.
Automattic (WooCommerce)
Senior Mobile Developer → Engineering Lead → Product Lead
2019 — 2024
– Worked on the mobile team building WooCommerce app, contributing to a commerce platform serving millions of merchants.
– Led individual projects end to end, translating product and design requirements into production-ready features.
– Collaborated closely with iOS and API teams to align implementation across platforms.
– Drove research, technical planning, estimates, and post-release metrics to ensure features delivered measurable impact.
– Later stepped into engineering and product leadership, guiding technical direction and owning roadmap across mobile.
Brontoo
Senior Android / iOS Developer
2017 — 2019
– Built and shipped the Osta customer and merchant apps across Android and iOS.
– Owned architecture, implementation, and releases, working closely with backend teams to define APIs and security flows.
– Delivered secure payment experiences with biometric authentication, SMS Retriever integration, and protected API communication.
Airloyal
Founding Team Member · Android Developer/Backend Java Developer
2014 — 2017
– Part of the founding engineering team building a consumer mobile platform that grew to 12M+ users.
– Led initiatives across Android and backend, to improve performance, reduce battery consumption, and strengthen system reliability.
– Implemented backend services for rewards, payment integrations, referral systems, reporting dashboards, and third-party survey platforms.
– Part of the team recognized with Best App of the Year (YourStory, 2014).
FoodiesCompass
Android Developer/PHP Developer
2013 — 2014
– Built and shipped a consumer Android app from early design through production release.
– Designed and implemented REST API endpoints directly against the database to support mobile features.
– Worked closely with the product team to translate wireframes into functional mobile experiences.
Past Projects
Lovella
Lovella is a community-driven mobile platform built to encourage genuine connections through intentional design and meaningful engagement.
Atina
Atina is a Shopify-based jewellery brand with Android and iOS apps and a customised storefront built to support browsing, cart, and checkout flows.
Bridge
Bridge is a cross-platform ride-hailing mobility app that supports ride requests, real-time location tracking, and map-based rider–driver flows.
Ladooo
Ladooo is a large-scale incentivised consumer platform used by over 12M users, rewarding task completion and survey participation.
Genie SDK
Genie is an Android analytics and attribution SDK providing in-app analytics, push notifications, A/B testing, survey feedback, and referral tracking.
WooCommerce
WooCommerce is a commerce management app used by millions of merchants to manage products, orders, and store operations.
BlackApp
BlackApp is an internal workplace communication platform that enables anonymous conversations within organisations that supports real-time messaging and user management.
Osta – Customer App
Osta is a digital payment app that generates one-time payment numbers for secure payments and supports bills, recharges, and other transactions without storing bank details.
Osta – Merchant App
Osta Merchant is the merchant-facing application within the Osta payments ecosystem, enabling businesses to accept digital payments from customers and manage transactions through the app.
AssetSocial
An internal social networking platform for company employees, featuring profile pages, content feeds, and interactive posts to encourage engagement within the organisation.
AppRanky
AppRanky is a mobile analytics application that tracks daily Google Play rankings, competitor performance, and country-level app metrics for businesses and developers.
FoodiesCompass
FoodiesCompass is an Android app focused on restaurant discovery and food exploration, supported by custom-built backend APIs for content and data management.
Testimonials

Arjun. R
“I reached out to Anitaa in the early days when things were still taking shape and I needed someone who could take real ownership of the app. She was involved from the early conversations and helped shape how the app was structured as we built it. She asked the right questions, pushed back when something didn’t make sense, and thought through decisions beyond just getting the feature done. It felt like working with someone who genuinely cared about building it properly.”

Michelle Turner
“Anitaa has a way of bringing clarity when things feel scattered. I saw this in planning sessions, in documentation, and even in how she handled tricky bugs. She does the work thoroughly and communicates it clearly so others can build on it. I have always appreciated how approachable she is when discussing technical decisions. You never feel dismissed, even if she disagrees.”

Ryan. K
“One thing I noticed working with Anitaa is how much she invests in shared understanding. Whether it was documenting networking flows or coordinating between Android and iOS, she made sure knowledge did not stay siloed. It made collaboration smoother and saved us time in the long run. She genuinely cares about the health of the system, not just the feature being worked on.”

Daniel P.
“Anitaa brings a strong sense of structure to product discussions. She comes prepared, does her research, and backs decisions with both qualitative and quantitative thinking. Even in areas outside pure engineering, she is willing to step up and take ownership. That level of accountability stands out.”
Let’s Work Together.
I work with early-stage startups and small teams building mobile products from the ground up. Most engagements involve shaping the initial mobile system, working across Android and iOS, and helping teams move from early MVPs to production-ready apps.
Let’s start a conversation 😄
